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Course Outline
Introduction to CMS Platforms
- What is a CMS?
- Overview of popular CMS platforms: WordPress, Joomla, Drupal
- The role of a CMS in content management
- Key features of a CMS
- CMS use cases: Blogs, eCommerce, corporate websites
CMS Setup and Configuration
- Choosing a CMS platform
- Installing and setting up a CMS
- Overview of the CMS dashboard and interface
- Managing themes and plugins/add-ons
- Customizing the CMS interface to fit organizational needs
Creating and Managing Content
- Creating pages and posts
- Editing content: WYSIWYG editor vs. code editor
- Working with media: Images, videos, and PDFs
- Organizing content with categories, tags, and menus
- Scheduling and publishing content
- Revision history and version control
Design and Layout Customization
- Understanding themes and templates
- Customizing layouts and widgets
- Adding and configuring widgets and modules
- Creating a responsive design
- Managing navigation menus and sidebars
SEO and Optimization
- On-page SEO best practices for CMS content
- Using SEO plugins/tools for CMS
- Optimizing content for speed and mobile friendliness
- Using meta tags and sitemaps
- Implementing structured data (schema)
User Roles and Permissions
- Overview of CMS user roles (Administrator, Editor, Contributor, etc.)
- Setting permissions for collaborative content management
- Managing user access and security protocols
CMS Maintenance and Security
- Regular CMS maintenance tasks (backups, updates, etc.)
- Securing a CMS: Best practices
- Troubleshooting common CMS issues
- Managing plugins, extensions, and compatibility issues
- Understanding CMS data privacy and compliance
Content Performance and Analytics
- Integrating analytics tools (Google Analytics, CMS analytics)
- Tracking content engagement and performance metrics
- Analyzing user behavior and traffic sources
- Using data to improve content strategy
Summary and Next Steps
Requirements
- Basic knowledge of using web browsers and navigating websites
Audience
- Content managers
- Administrators
14 Hours